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==== Why Map Culture? ====

===== To See as Collectives =====

Despite the grand promise of maps ability to reveal the whole, these culture mapping activities are not global in scale. This is not so much an attempt to “see everything” as a set of tools that allow people to see more completely the communities and movements that they are a part of; the premise being that we need to hone our collective ability to see before we can coordinate harmoniously at greater scales.

===== To See Spectrums =====

Culture exists on a spectrum.

There are the definite artifacts of culture—the objects, the recipes, the ritual practices—but within society these manifest to varying degrees, with some placing great meaning and others merely gesturing towards past meaning. Other parts of culture are implicit, our way of describing how things get done. Within and between both there are countless nuanced variations that

Maps help us place our varied relationships on spectrums so that we can develop more nuanced language for coordinating across beliefs.

===== To Navigate Change =====

We witness the every-day feelings, desires and decisions of those in our life but when it comes to societal change we often only note official events: a new law is passed, a new technology hits the market, war, IPO, launch, collapse. If we want to scale a culture of collaborative innovation we need more nuanced feedback loops for the ways that we are all gradually changing.